africaJUICE aims to be a successful profitable sustainable business that can offer a model of how a genuine commitment to sustainable development can maximise value economically, socially and environmentally.

Some of our specific objectives are to:

• Establish at least three production locations across Africa by 2014
• Secure a reputation for delivering quality products reliably
• Deliver genuine benefits within the communities where we work, positively contributing to local social and economic development 
• Be the first Fair Trade tropical juice producer in sub-Saharan Africa outside South Africa
• Be seen as a model for sustainable development: securing good returns for our investors, delivering significant positive social impacts within local communities and promoting environmental gains