africaJUICE is committed to delivering an economically successful business that provides attractive returns for investors. Our strategy to deliver a profitable business is based on the following: 

• identifying the optimum intersection between fruit products that have significant value and market growth potential and production locations that have the best blend of growing conditions, land availability, and fiscal and political stability.
• developing production and supply chains that can provide the market with a reliable source of quality produce in a flexible and efficient manner
• utilising technology and best available inputs and practice to maximise yields and quality level

We will develop and operate our own fruit plantations to provide an integrated supply chain which can guarantee the supply to our processing facilities and support the development of best agricultural practices ensuring maximum yields and quality levels. In addition, we will support the development of outgrowers to supplement fruit supply and create additional opportunities for the local communities to participate in the new ventures. 

The key competitive advantages of security of supply and high quality levels coupled with our commitment to sustainable development will allow us to gain significant market share within the rapidly growing markets of Europe and the Middle East.  

Our selected locations also deliver low cost of production and supply in comparison to our key competitors which protects margins in times of price volatility.